Dr. Victor Strecher
Ann Arbor, MI
TSC MEMBER INSTITUTION(S):
University of Michigan
National Institutes of Health
Johnson & Johnson
REVOLUTIONIZING BEHAVIOR CHANGE
ABOUT THE COMPANY:
University of Michigan professor Victor J. Strecher, PhD is an expert in health behavior and health education. He knew that ubiquitous health brochures did little to help people improve their health or change their behavior. The only way to help, he recognized, was to offer personalized counseling services, a prohibitively expensive solution for the masses. In 1998, using the pioneering research of the Health Media Research Laboratory (HMRL) at the University of Michigan, funded in part by the National Cancer Institute, he founded HealthMedia and developed a methodology and technology that effectively emulates a health coaching session, but without the coach.
HealthMedia, Inc. is the global leader in scalable behavior change interventions with outcomes. HealthMedia’s proven outcomes increase compliance, reduce medical utilization, and increase productivity — boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. A fusion of their own unique technology and proven behavioral science, HealthMedia delivers individually tailored behavior change interventions for health and wellness, disease management, behavioral health, and medication compliance.
Clients include Kaiser Permanente, UPS, Cleveland Clinic, Johnson & Johnson, GSK, and eight Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, Corphealth, Health Dialog, Wellsource, and SHPS. In October 2008, Johnson & Johnson acquired HealthMedia, Inc.
UNIVERSITY-BASED RESEARCH CONNECTION:
Founded in 1998, by Dr. Victor Strecher, a leading expert in health behavior and health education at the University of Michigan, HealthMedia’s products are backed by more than 20 years of behavioral science research born out of the Health Media Research Laboratory (HMRL) at the University of Michigan.
ROLE OF FEDERAL RESEARCH FUNDING:
The primary source of funding for Dr. Strecher’s University of Michigan research was the National Institutes of Health through the National Cancer Institute.
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